Sportswear kit

Bloodwise is a blood cancer charity, who have been working to beat blood cancer since 1960. In 2015 they underwent a name change and a visual identity re-brand. As part of the name change, I re-designed their sports kit – which included a running top and vest, cycling jersey and bib shorts, and a triathlon suit. The brief was to create a striking design which would stand out in the crowd at events like the London Marathon, and would create a sense of community amongst our sports supporters. The design I created was a flexible, bold and colourful geometric expression, which could be moved around and adapted for each item.

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