Project / Client

Participation events identity / Bloodwise

Bloodwise is a blood cancer charity, who underwent a name change and re-brand in 2015. As part of the name change, I developed a dynamic new look and feel for their participation events, taking inspiration from the bold values of the charity and motivations of supporters. The result is a striking creative which stands out in the crowd at events like the London Marathon, as well as creating a sense of unity amongst the charity’s sports supporters.


The participation events look and feel was rolled out across a wide range of materials, including – sports kit (running vest and top, cycling jersey and triathlon suit), print materials, event banners, and social media and web assets.